These rappers also tend to use the limited “aye” ad lib to string together their lines. The emphasis remains on parties and bulls. They also now incorporate high end streetwear as well. These “Mumble rappers” engage in the typical hedonism – talking about sex, money, drugs, etcetera etcetera. It can also appear in the form of very low brow lyrics without an overarching purpose or message.

This can manifest in the form of a lack of a rhyme scheme. The use of the term Mumble rap has now grown to include rappers that generally put little effort into their lyrics. The development is a natural progression in a genre that has continually innovated with fresh sounds, styles, and voices.

To dismiss a subgenre of hip hop because of an inability to easily comprehend the message denies the musician his artistic control. The ability to understand the drawl present in southern hip hop is shaped by a listener’s life experience. The ability for someone to understand the parlance employed by a rapper is likely shaped by their race and their regional origin. There are certain regions of the country that speak in a manner that others find difficult to understand. The concept is also interesting because it invokes ideas of race and dialect. What it does do is communicate an idea in a way that is not within the societal standard of expression. If hip hop artists of today convey some form of idea or emotion through the use of difficult to understand expressions, that does not make their expression without merit. The use of words is, after all, a collection of sounds meant to convey an idea. The thing about language is that words are man made and thus their meaning is created and malleable. The distinction is fascinating as it hinges upon the concept of language. Just because an artist is unable to be understood by everyone does not mean that his message is without value and without merit. While it was originally meant to be an insult, Mumble rap is now viewed without connotation. Many critics believed that the use of mumbling in rap was disrespectful to the lineage of the genre and a failure to adhere to the genre’s defining characteristics. The music was developed by MCs who used the most developed vocabulary as a means of expressing their unique and often marginalized experiences. For certain hip hop purists, this development in the genre is especially upsetting because one of hip hop’s greatest strengths was its ability to communicate. It is meant to invoke the idea that mumbling is hard to understand and the artists that engage in it are unable to adequately express themselves. Mumble rap was originally a derogatory term.

To mumble is to “say something indistinctly and quietly, making it difficult for others to hear.” The rappers communicated in a way that was not typical according to critics. They speak in a way that is not easily understood. The subgenre is titled so because it refers to the style of vocal delivery by artists. It has grown tremendously since its inception and is now contributing to the most popular hip hop songs of today. The term “Soundcloud rap” or “emo rap” grew in popularity on the website in the early part of the 2010 decade. The expression is used to describe a new subgenre of hip hop that developed on the streaming platform, Soundcloud. Mumble rap has come into common parlance with the rise of acts associated with the style such as the GOAT, Future.

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